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A.I. Commerce Studio

SEO and organic growth

SEO for online stores: technical SEO, categories and products

Organic traffic is one of the most durable sales channels, but online stores lose it easily — through duplicate content, slow pages, weak categories or technical errors. We treat SEO as an engineering task with clear priorities and measurement.

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Conceptual outline of the work

01

Audit and baseline

02

Technical fixes

03

Categories and content

04

Measurement and reporting

Ways to work together
Monthly SEO retainerOne-off technical SEO audit
What you receive
A technical SEO audit with a prioritised plan
First step
A short call to clarify your goals and the current state.

When you need it

Signs that an online store has an SEO problem

  • Organic traffic is flat or declining.

  • Categories and products do not rank for the searches that drive sales.

  • Search Console reports errors that nobody addresses.

  • There is no clear picture of which SEO actions actually work.

Our approach

How we solve it

  1. Technical foundation first

    Indexing, structure and speed before work on content.

  2. Categories as key pages

    Focus on the pages that attract searches with commercial intent.

  3. Measurable progress

    Search Console and analytics show what works — without promises about rankings.

SEO and organic growth

What SEO for an online store includes

  1. Technical SEO audit

    Indexing, crawling, canonical URLs, redirects, duplicate content and internal links.

  2. On-page optimisation

    Titles, meta descriptions, heading structure and content that matches search intent.

  3. Category and product SEO

    Catalogue structure, filters, descriptions and internal linking aimed at commercial-intent searches.

  4. Content strategy

    A plan for articles and guides that support key categories — without keyword stuffing.

  5. Structured data

    Product, BreadcrumbList, Organisation and other schema.org markup that reflects the real content.

  6. Core Web Vitals optimisation

    Improving LCP, INP and CLS through specific technical changes.

  7. Search Console and analytics

    Setting up and checking Google Search Console and GA4 so the organic channel is measured correctly.

  8. SEO monitoring and reporting

    Tracking indexing, rankings and traffic with clear monthly reports.

  9. Monthly SEO programs

    A prioritised monthly plan of technical tasks, content and impact measurement.

Use cases

Where it helps in practice

Typical scenarios — every project starts from your own process and data.

  • Technical SEO audit

    Checks of indexing, duplicate content and structured data.

  • Category optimisation

    Copy, internal links and filters that help both search engines and customers.

  • Migration without losing traffic

    Redirects and checks when changing platform or structure.

Technical review

Technical SEO checks we start with

  • Indexing of filters and parameters

    Filters, sorting and parameters that create thousands of indexable URLs with no value of their own.

  • Canonical URLs and variants

    Products reachable through several categories, and variants that compete with each other in search.

  • Category structure

    Whether categories match real searches and carry unique copy above or below the products.

  • Out-of-stock and discontinued products

    Redirects and status codes for products that are no longer sold, so accumulated value is not lost.

  • Core Web Vitals by template

    Measuring by page type — home, category, product, cart — because problems usually live in the template.

  • Structured data

    Product, Offer and BreadcrumbList markup that matches the visible price and availability.

What you receive from the SEO work

  • A technical SEO audit with a prioritised plan
  • Recommendations for the category structure
  • A monthly report with key metrics
  • A list of completed and upcoming tasks

Ways to work together

  • Monthly SEO retainer
  • One-off technical SEO audit

Pricing is set once the scope is clear and is provided in a written quote.

Request a quote

Workshops and assessments

Consultant-led formats with a clear scope that we usually start with.

All workshops and assessments →

  • WorkshopScoped individually

    E-commerce Integration Discovery

    A workshop on the flows between the store, ERP, CRM, warehouse, payments and delivery: which data, which way, how often and who owns it.

How we work

How SEO work runs month by month

Our full process

What we need from you

  • Access to Google Search Console
  • Access to GA4 or another analytics tool
  • A list of priority categories and products
  • Information about seasonality and stock

  1. Audit and baseline

    A technical audit and a record of current Search Console and analytics metrics — for an honest comparison later.

  2. Technical fixes

    First the issues that block indexing, then speed and structure.

  3. Categories and content

    Optimising priority categories and a content plan that follows search intent.

  4. Measurement and reporting

    A monthly report: what was done, what changed in the data and what the next priorities are.

SEO and organic growth

Frequently asked questions

Do you guarantee first place on Google?

No. Nobody can honestly guarantee specific rankings. What we commit to is a transparent process, prioritised actions and measured results.

When do SEO results show?

Technical fixes can have an effect relatively quickly, but sustainable organic growth usually takes months of consistent work.

Do you optimise multilingual stores?

Yes. For multilingual stores we plan hreflang, the URL structure and the content for each market separately.

Useful reading

Related services

  • Analytics and conversion

    Sales dashboards, funnel and abandoned-cart analysis, GA4 and recommendations for improving the customer journey.

  • E-commerce maintenance

    Shopify and WooCommerce maintenance, monitoring, performance and security — so your store runs reliably every day.

  • AI strategy & readiness

    A structured assessment of your store, data and processes that ends with a prioritised improvement plan.

Discuss this service with us

Describe your task and we will suggest a suitable scope and engagement model.

Book a consultation
  • Written quote with a clear scope
  • Transparent milestones and timelines
  • Your data is used only to reply to you