WorkshopScoped individually
E-commerce Integration Discovery
A workshop on the flows between the store, ERP, CRM, warehouse, payments and delivery: which data, which way, how often and who owns it.
Analytics and conversion
E-commerce analytics and conversion rate optimisation
Most online stores collect plenty of data, but little of it turns into decisions. We build clear reports and analyses that show where you lose customers and which changes have the greatest potential.
01
Measurement audit
02
Fixes
03
Funnel analysis
04
Hypotheses and tests
- Ways to work together
- Analysis and dashboard projectMonthly analytics support
- What you receive
- An audit of measurement and data quality
- First step
- A short call to clarify your goals and the current state.
When you need it
Signs that your data is not helping decisions
It is unclear at which step customers leave.
GA4 is only partly configured or shows inconsistent data.
Product and stock decisions are made on gut feeling.
You do not know which website changes to test first.
Our approach
How we solve it
Correct data
We verify events and conversions in GA4 before drawing conclusions from them.
Questions, not dashboards
Every report answers a specific business question — where customers drop off and why.
Change and verify
We propose improvements and measure their effect, without promising percentages.
Analytics and conversion
What conversion optimisation includes
Sales dashboards
Key metrics for revenue, orders, average order value and margins in one place.
Conversion funnel analysis
Tracking the path from visit to order and finding the largest losses.
Abandoned cart analysis
Causes, patterns and specific measures to reduce abandonment.
Product performance reports
Which products sell, which are viewed without being bought and which tie up stock.
Inventory analytics
Signals for stock-outs, slow-moving items and seasonality.
GA4 integration
Correct setup of e-commerce events and conversions, and verification of the data.
A/B test recommendations
Prioritised hypotheses with the expected effect and how it will be measured.
Customer journey improvements
Specific changes to navigation, product pages and the cart.
Use cases
Where it helps in practice
Typical scenarios — every project starts from your own process and data.
Abandoned carts
Finding the step where customers give up and the likely reasons.
Sales reporting
One dashboard combining store, advertising and analytics data.
Tracking check
Correct purchase events so your advertising data is right too.
Technical review
What we check in your measurement setup
E-commerce events in GA4
Whether view_item, add_to_cart, begin_checkout and purchase are sent correctly and with values.
Missing and duplicate orders
Comparing orders in analytics with the real orders in the platform for the same period.
Consent and measurement
How the cookie banner affects the data and whether consent mode is configured correctly.
Funnel by device
Where customers drop off on mobile compared with desktop.
Speed of key steps
A slow cart or checkout often explains drop-off better than the design does.
What you receive from the analysis
- An audit of measurement and data quality
- A dashboard with the key metrics
- A funnel analysis with prioritised recommendations
- A testing and measurement plan
Ways to work together
- Analysis and dashboard project
- Monthly analytics support
Pricing is set once the scope is clear and is provided in a written quote.
Request a quoteWorkshops and assessments
Consultant-led formats with a clear scope that we usually start with.
How we work
How the analysis runs
What we need from you
- Access to GA4 and Google Tag Manager
- Access to the platform's reports
- Information about campaigns and seasonality
- The business questions the data needs to answer
Measurement audit
Checking events, conversions and how they match real orders.
Fixes
Closing the gaps so that the data can be relied upon.
Funnel analysis
Finding the steps with the largest losses and their likely causes.
Hypotheses and tests
A prioritised list of changes and how the effect of each one will be measured.
Analytics and conversion
Frequently asked questions
Do we need GA4 to get started?
Not necessarily. We can start with the data from your store platform and gradually build reliable measurement.
Is the tracking GDPR-compliant?
We design measurement so that analytics tools only activate after consent where consent is required, and we recommend collecting as little data as possible. Compliance as a whole remains your organisation's responsibility.
Can you combine data from several sources?
Yes — data from the store, GA4, ad platforms, ERP or spreadsheets can be combined in one dashboard.
Related tools
Start with a quick self-assessment before we talk.
- Available now
Business impact
AI ROI calculator
Calculated only from your own numbers, with the formula shown and no assumed values.
- For:
- Finance and operations managers
- You get:
- An impact calculation from your own figures only, with the formula and assumptions shown.
- Time:
- about 4 min
Useful reading
- Checklist9 min read
The most common technical problems in online stores — and how to catch them early
Eight technical problems that quietly cost online stores orders — from updates and slow categories to broken integrations and backups — and how to check for them.
- Checklist6 min read
Technical SEO audit for online stores: what to check first
A practical list of the technical checks that most often limit an online store's organic traffic — from indexing to Core Web Vitals.
Related services
SEO and organic growth
Technical SEO audits, category and product optimisation, structured data and Core Web Vitals with measurable progress.
AI workflow automation
Inquiry classification, CRM workflows, document processing and system integrations — with human approval where needed.
AI strategy & readiness
A structured assessment of your store, data and processes that ends with a prioritised improvement plan.
Discuss this service with us
Describe your task and we will suggest a suitable scope and engagement model.
- Written quote with a clear scope
- Transparent milestones and timelines
- Your data is used only to reply to you